Click here to see an article in the BrandWeek Magazine "Brand Builders" section regarding the Pinnacle Exceptional Driver Championship featuring myself and LDA owner and CEO Art Sellinger.

Qualifications

• Eight years of marketing, promotion, consumer relations and product development experience for the Titleist and Pinnacle golf ball brands, currently representing a combined 68% market share and over $500M in worldwide sales.
• Three years of retail sales experience.
• Extensive experience in marketing strategy development and implementation.
• Significant background in event planning and development of grass roots programs.
• Two plus years of internet marketing and web design experience.

Professional Experience

Digital Cube Designs, Inc. – Monponsett, MA
Owner and Vice-President of Business Development 2006 – Present

• Develop and establish online brand identities for businesses and individuals.
• Create and implement website design, development and online marketing strategies for our clients.
• Manage PPC campaigns and assist with search engine optimization to maximize client visibility on the web.
• General marketing consulting.

Acushnet Company – Fairhaven, MA
Pinnacle Brand Manager 2002 – 2006

• Worked closely with external advertising agencies and creative partners to formulate a consistent brand message across all print, web, television and radio advertising as well as in-shop merchandising initiatives for the Pinnacle golf ball brand.
• Helped initiate the complete Pinnacle brand reanimation, inclusive of packaging, promotion, identity and new product design. The change resulted in a 10% market share increase over two years, elevating the Pinnacle brand to the #2 position in the market behind Titleist.
• Developed and cultivated the Pinnacle Distance Challenge and Pinnacle Exceptional Driver Championship grass root marketing campaigns, reaching in excess of 100,000 target consumers.
• Managed promotional initiatives and public relations appearances for the world-renowned Pinnacle Distance Team.
• Managed the introduction of the Pinnacle Exception golf ball from product development to launch. The Exception went on to capture a 5% + share in the difficult On-Course channel of distribution in less than one year and catapulted the Pinnacle brand to a record high share of over 23%.

Assistant Product Manager – Golf Balls Worldwide 2000– 2002

• Key liaison between Research & Development and Sales & Marketing to ensure player need s and feedback were communicated and addressed during the product development process.
• Worked with the Research and Development and Golf Ball Operations teams to ensure over 20 new Titleist and Pinnacle golf ball models were successfully introduced to the market.

 College Purchase Coordinator – Titleist and FootJoy 1998 – 2000

• Managed the Titleist and FootJoy college purchase program.
• Grew program sales from $800,000 in 1998 to $2,800,000 in 2000 by taking hands-on approach to marketing the opportunity to college coaches.
• Worked with college coaches at all levels to ensure Titleist and Foot-Joy products were in the hands of the majority of college golfers.

Golf Day – Weymouth, MA
Assistant Manager 1995 – 1998

• Retail sales specialist at one of the top three stores in the Golf Day chain.
• Managed daily business operations including inventory control, customer service and store finances.

Education

B.S., Marketing 1999
University of Massachusetts-Dartmouth